Bearman and Doormen, lemons and melons
Sunday, October 30th, 2005In a great post over at Crooked Timber, Kieran Healy discusses Peter Bearman’s new sociological study, Doormen. Of the many interesting angles the book explores, I particularly liked this application of George Akerlof’s theory of the market for lemons (ie rubbish cars) to the market for friends:
The market for new friends also tends to produce contact with “lemons,� and consequently the common experience is that the first friendships one makes in a new community tend to be short-lived. … Think about the people who have time to meet new people. The less interesting and nice they are, the less likely they are to have friends. Since they have few friends, they have more spare time. … just like cars and apartments, these “lemon� friends tend to circulate rapidly … One of the ironies of friend markets is that while the “lemon� friends could find each other and become friends, their characteristics … are especially unappealing to other boring and intolerant people. So while they meet, they avoid each other.
Important note: Unfortunately, explaining this theory to someone at a party does not make you any less of a lemon - rather the opposite.
Anyway, I suspect that the same thing applies to the singles scene - although there’s obviously some interaction here between the market for lemons (”Hmm, if she’s single, there must be something wrong with her”) and the market for melons (”But she has got big boobs”). More research required, I think.
Moving swiftly on from that, Kieran’s post (and this applies to his stuff in general) is a nice reminder that sociology has something useful to offer in a time when economists (sorry, I mean of course Freakonomists) seem intent on capturing its territory and nicking its ideas. He also traces Bearman’s work all the way back to one of the founders of sociology, Georg Simmel, who could also be relied upon for a pithy remark or two:
Fashion is what we do to make ourselves different from the mass, Simmel argues, yet it induces fads and conformity. As societies differentiate, the people in them become more different from one another but the societies themselves start to look more alike.







