My heart sank when I heard the Super Furry Animals describe their forthcoming album in a recent interview as “sludge rock”. There’s been a noticeable trend in their output towards slower, heavier material, with both Rings Around the World and Phantom Power rarely getting above strolling pace. It didn’t matter so much because both of them were full of inspired songs, but inspiration can run out, especially in a time of contentment. And Love Kraft sounds like a record of contentment more than anything.
Not that this is such a bad thing. After the gloom and anxiety of Phantom Power, the Furries could probably do with kicking back and enjoying the simple things. They certainly sound a bit happier - Bunf’s “The Horn” and “Back on a roll” are endearingly raggedy odes to shrugging off cares, a world away from his bleak “Sex, Drugs and Robots” on Phantom Power. But where these tunes silde by pleasantly, that song grabbed the listener with its enigmatic lyrics, sad delivery and hypnotic melody. The lack of urgency or edge is taken to extremes in drummer Daf’s “Atomik Lust”, which is as wistful and relaxed as a stroll on a country road on a late summer evening, and just as dull.
You mighth have noticed that songwriting duties are shared around much more on this album, with Gruff Rhys taking a bit more of a back seat. He still provides some of Love Kraft’s better songs, but for me right now the highlight is Cian’s “Walk You Home”, a gorgeous piano ballad that makes a genuine emotional impact. The next most immediately impressive tune is Gruff’s “Ohio Heat”, which puts to a fantastic melody an apparently complicated tale of unexpected pregnancy in the American mid-West. Or at least that’s what it sounds like - I don’t know if it’s due to mine being a pre-release version, but half the time it’s very hard to tell what’s going on in these songs. The first single of the album, Lazer Beam, sounds like it has something to do with escaping Earth in an alien craft, but with the chorus drowned under layers of sound it’s impossible to tell whether Gruff thinks this would be a good idea or not.
It’s a problem which crops up elsewhere. The first track, Zoom!, feels like death by producer, transformed by bells, whistles and competing choirs into an epic extravaganza about … well, you tell me, because I haven’t a clue. Like another epic track, Frequency, Zoom is drenched in effects and goes on way too long. Which is not to say that they’re bad, just that the Furries used to cram several great ideas into each short song, while now it’s more like they’re stretching out a single good one to breaking point.
The album’s end sums up my mixed feelings. The penultimate track, Cloudberries, is a beautiful, multi-part tune with a lovely lyric and deft rhythmic changes. Fantastic. That’s followed by “Cabin Fever”, which feature’s Daf’s attractive crooning but little else, and takes six minutes to make hardly any impression at all. Not fantastic. It’s not just an anti-climax, it’s an absolutely depressing way to end, and makes Love Kraft feel worse than it is.
Overall, it’s not a bad album, it’s just SFA’s worst. But if you don’t like it, give Gruff’s solo “Yr Atal Genhedlaeth” from earlier this year a go. It’s pretty much the polar opposite of Love Kraft - short, punky, and never dull.