Comments on: Lotto: It could be you(r idea we’ve ripped off)

By: majik

majik — Wed, 31 Jan 2007 18:42:04 +0000

It looks like threads on creativeireland.com relating to the ‘bears’ have been closed down by the moderators. They said they were acting on advice from lawyers working on behalf brownbag.

Tis all heating up now

By: Conor

Conor — Wed, 31 Jan 2007 18:39:46 +0000

I was just emailed a copy of the Dublin Metro article on this, and the Brown Bag quote is that it’s an “obscure” animation, that it “hasn’t even been broadcast.”

It’s as though the internet didn’t happen. I’d say some IP address trawling would soon lead to who did or didn’t look at the animation….

By: Thomas

Thomas — Wed, 31 Jan 2007 14:29:07 +0000

It seems like this goes on in the advertising world all the time. Marketing wonks with no imagination ‘designing’ ad campaigns.

A fren’ o’ mine who made a really cool rock music video explained this to me.

He was approached by a few agencies to do some promotional work. Impressed by his design skillz0rz, they asked him to, basically, do exactly what he did in the really cool rock music video but to promote some brand or product or something.

They didn’t want him to develop something unique for them, they wanted him to ‘do that’.

I imagine the same thing happened here.

Marketing guy: “Hey, I’m paying you to do this, just don’t make it obvious we’re ripping these guys off.”