I impulse purchased ‘Freakonomics’ by Steven Levitt and Stephen Dubner and, unlike many other impulse book purchases, I managed to read it. That’s because it’s exceptionally easy to read.
Keeping it simple is fine. And yes, there are many assumptions neatly disposed of. Did you know that increased spending on an election campaign has almost no effect on the outcome? I certainly didn’t. Did you want to read that information spread over three pages? Me either.
Before I read this book, I naturally assumed that microeconomics had to look beyond pure formulae to the behaviour and motivations of the people in the systems it examined. So the revelation that microeconomics looks beyond pure formulae to the behaviour and motivations of the people in the systems it examines… wasn’t, really.
Still, it’s no great hardship to read things like this:
The conventional wisdom is often wrong. Crime didn’t keep soaring in the 1990s, money alone doesn’t win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.
And economics is the tool to do it!
… there is nothing like the sheer power of numbers to scrub away layers of confusion and contradiction.
Hmm. I’ve always believed pretty much the exact opposite. Am I wrong?
Information is a beacon, a cudgel, an olive branch, a deterrent, depending on who wields it and how.
Well, exactly.
Sometimes ‘Freakonomics’ seems less like an novel way of using economics to explain the world and more like Journalism with Advanced Statistics. Responsible, fair and intelligent use of statistics as well as caution in their treatment has long been advocated for journalists - and anyone else who doesn’t want to look an idiot. David Randall, writing in ‘The Universal Journalist’ in 1996 had this to say:
Far from innumeracy being some badge of literary worth, it is, for the modern journalist, a fatal weakness. If you don’t know enough to question data then you really are impotent as a journalist. Sources play tricks with numbers all the time. Without the rudimentary knowledge to sniff out the bullshit figures, you will have to swallow what sources tell you, and faithfully reproduce it. The result? Your readers are mislead and misinformed, and you look - and, indeed, are - foolish.
Levitt and Dubner aren’t all about you finding out how to sniff out bullshit. They’re all about showing you how great they are at doing it. And they are good.
So I’ll leave the last word to them.
Aviva may be the one modern Hebrew name that is ready to break out: it’s easy to pronounce, pretty, peppy and suitably flexible.